Here’s a snapshot from our Amazon affiliate dashboard. While we received clicks from Pinterest, none resulted in sales. This isn’t surprising based on my experience. I’ve consistently seen that clicks from Amazon affiliate websites, optimized for SEO, lead to higher conversions compared to clicks from social media platforms.
If these Pinterest clicks had come from an optimized Amazon affiliate website, the conversion rate could have been as high as 80%.
Why? Because users on social media like Pinterest are often browsing casually, not actively looking to purchase. On the other hand, users searching through Google, Bing, or DuckDuckGo are usually more intent on finding solutions or products, making them more likely to complete a purchase if directed correctly.
Investing in Website SEO for your Amazon affiliate site ensures you attract these “ready-to-buy” users, leading to higher conversion rates and more sales.
